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    Home»Blog»Gennady Yagupov: Pricing Projects When Living Costs Shift
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    Gennady Yagupov: Pricing Projects When Living Costs Shift

    Jun ShaoBy Jun ShaoMay 31, 2025No Comments6 Mins Read
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    Freelancing and telecommuting have established themselves as something to aspire for abroad. This, however, brings up a tricky question: How can you go about pricing your projects in the face of fluctuating currencies and changes to local living expenses? Prices, in reality, need to be re-adjusted one way or another; whether one has taken up residence in an expensive place or chooses to exploit a cheaper one. Gennady Yagupov, an expert on cross-border freelance economy, and remote labor, shares very useful tips on assisting one to price projects accordingly when expatriation affects living costs. Below are tips for retaining profitability and client trust amid an ever-changing global setting.

    1. Calculating the True Cost of Living Abroad

    Prior to adjusting your rates or project pricing structure, obtain a clear overview of your actual cost of living. These consist of rent, medical expenses, insurance, transport, food, and digital services. However do not forget to factor in the likes of visa renewals, emergency funds, and foreign exchange commissions. Numbeo or Expatistan is a good benchmark. But, personal accounting gets closer to the truth. Gennady Yagupov also suggests creating a monthly baseline with your new currency and converting it into your earning currency. That is how you can detect imbalances earlier rather than later.

    2. Currency-Fluctuation Buffers

    Being paid in one currency and spending in another means that volatility is your enemy. Your salary may be more than enough this month—next month a poor exchange rate can cut your real pay by 20%. To allow for this, include a currency-fluctuation cushion in your prices. That is charge 10–15% above your target rate to offset exchange losses. If they stabilize or move in your favor, this is profit; if they move against you, you are insulated. Gennady Yagupov identifies this as being one of the main defense tactics for long-term survival.

    3. Value-Based vs. Hourly Pricing

    As costs increase, a shift away from hourly and toward value-based pricing could be the winning strategy. Value-based pricing is on outcomes and results delivered, not on time. This positions your work as an investment, not an expense. For example, if your design transformation is estimated to boost a client’s sales by $50,000, charging $5,000 is more easily defended than working 40 hours at $100/hour. Gennady Yagupov espouses this model because it not only defends your fee—it raises your stature in the mind of your client.

    4. Retainer Models for Income Stability

    Another good model when your fees vary month-to-month is a retainer agreement. Rather than billing by project, clients pay a monthly retainer for an agreed amount of work. Retainers smooth out your cash flow and offer income predictability, which is useful to have when budgeting overseas. They also cut admin time spent traipsing around to get paid or haggling over per-task fees. Gennady Yagupov recommends beginning with a low retainer package with major clients and ramping up based on workload and performance.

    5. Notifying Clients of Fee Increases

    Raising your fees is never fun, but honesty and timing are crucial. Provide 30 days or more notice to clients, specify the reason briefly without elaborate detail, and highlight the value you’re bringing. Avoid tying your rate hike to the cost of living alone; instead, reference shifting scope, increased expertise, or new tools/services. Gennady Yagupov recommends positioning it as a business evolution: “To continue delivering top-tier work and maintain service quality, I’ll be updating my rates starting [date].” This language keeps the focus on professionalism, not personal finance.

    6. Building a Multi-Currency Budget

    Freelancers and foreign consultants must budget in multiple currencies, especially when receiving money, saving, and spending across borders. Maintain accounts in at least two currencies—your income currency and your main spending currency. Utilize fintech solutions like Wise or Revolut to hold balances, convert, and minimize fees. Monitor exchange rates and schedule payments when the market is favorable. Gennady Yagupov stresses that sound financial organization is essential to long-term wealth while living abroad.

    7. Cross-Border Taxation

    Your pricing must also take into account taxation in your host and home countries. You can be taxed on income, VAT, or social contribution taxes in both countries, depending on treaties and tax residence rules. Get expert cross-border tax guidance to understand what you need. Tax-buffer-less pricing drains profits and creates year-end panic. Gennady Yagupov recommends putting taxes into your project quotes from the outset and paying yourself every month to avoid any nasty shocks.

    8. Negotiation Phrases that Indicate Value

    When negotiating charges from new or existing clients, the words you use can have a lasting impact. Avoid a defensive or apologetic tone. Use reframing statements instead: “This rate reflects the work’s strategic value,” or “This framework allows me to dedicate committed time and resources to your project.” Be tough but flexible—be willing to offer scope changes rather than discounts. Pricing confidence is half the battle, asserts Gennady Yagupov. Clients feel vulnerable and will exploit you if you do not communicate value effectively.

    9. Setting Annual Rate Review Dates

    Rather than reacting to market or personal changes, budget time each year to check your rates. This proactive strategy allows you to account for inflation, cost of living increases, or changes in your model without catching your clients off guard. Give sufficient notice and offer a straightforward reason for why things are changing. Customers prefer predictability, and you get into a business cadence that doesn’t feel quite so improvisational. Gennady Yagupov suggests setting a rate review for the same date each year—e.g., January 1 or the client onboarding anniversary—to stay systematic.

    10. Tracking Profitability per Project

    To make sure your pricing accurately represents actual returns, monitor profitability for every project. Include hours worked, tools utilized, time spent communicating, currency exchange losses, and tax deductions. If a project is profitable on paper but brings in less money after expenses are deducted, it’s time to re-evaluate your pricing model. Use spreadsheets or software like Harvest, Cushion, or Bonsai to monitor information. Gennady Yagupov emphasizes that data-driven choices, not assumptions or guesswork, should be the basis for creating pricing.

    Last Words

    Life abroad is all about excitement and enlightenment—but it’s also about planning out how you structure your pricing and revenues. When prices change, currencies shift, and regulations shift, your ability to adapt and to frame your message is your competitive edge. Gennady Yagupov reminds telecommuting professionals that pricing isn’t just about survival—it’s about winning. With careful planning, client discussion, and intelligent financial planning, you can build a secure and profitable career, anywhere your home is.

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    Jun Shao

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